2018 | Starbucks
Data Wall Experience
Data Art, Physical Installation, and Augmented Reality Experience
To celebrate Starbuck's first ever store in Italy, the Starbucks Reserve Roastery Milan in Piazza Cordusio, we designed a massive, augmented-reality-enabled brass wall depicting Starbucks' history and coffee-making process.
1. The Brass WallThe wall can be read through three overlapping and interplaying layers: the story and journey of Starbucks, the meaningful places in the company’s history and the actual coffee blends. Each layer of information is embedded in the wall leveraging the potential offered by different etching, engraving and brushing techniques, as well as the lighting, to create a landscape that is both cohesive and multi-faceted. A dense and granular visualization presents a main narrative (Schultz’s journey and the story of how — right in this city— Howard fell in love with the Italian coffee culture) over additional datasets that provide a context to it and evoke secondary stories.
Design in collaboration with Starbucks Creative Global Design and Innovation. Execution by Starbucks.